The Pret Foundation

D E S I G N S P R I N T

Site Audit | Optimising the Donation Experience

Role:

UX Research for Product Relaunch

Duration:

1 Week Design Sprint

Project:

Academic

Tools:

Figma, Pitch

What is The Pret Foundation?

The Pret Foundation is a non-profit organisation and branch of Pret A Manger that aims to tackle hunger, poverty and homelessness around the world. Using their food surplus and customer donations, they support shelters, grass roots organisations and other charities to help break the cycle of homelessness.

The charity is an integral part of the Many are familiar with the sandwich chain but are totally unaware of charity it supports. The brief for the design sprint set out to audit and optimise the web donation experience and raise awareness of the work they do to Pret customers.

Understanding how people feel about donating and learning how to improve the process

Project Goals

Bridging the gap

Encouraging an emotional response from donors to the cause

Phase 1

Research

Phase 2

Ideate

Phase 3

Test

Improving the process

Building on current success and improving issues with the donation process

Phase 4

Iterate

Raising Awareness

Encouraging people to be better informed about how to help

Phase 5

Demo

Increase donations

35%

of donors believe that making their donations wouldn’t be large enough to have a significant impact.

“I’d like to donate to charity more but I’m never too sure where my contribution actually ends up”
— Interviewee 1
“It would be nice to see what my money is going to and who it is helping”
— Interviewee 3

Problem Space

Research findings show that 4.9m fewer people donated to charity last year. A crucial factor in this downturn is a loss of faith in the fundraising sector and an increased demand for transparency.

Further studies also highlight that donors are less likely to follow through with their donations if the process of making their payment is not streamlined.

P R I M A R Y R E S E A R C H

“Donating isn’t high on my list of priorities but if it’s easy to do i’d be more inclined to give”
— Interviewee 2

1 in 3

Fewer people donated to charity last year compared to previous years due to lack of transparency and trust in fundraising sector.

Transparency

Users say they would donate more if they knew how their money was being spent

Ease

Users say if the process of donating was easier it might increase the frequency

Connection

Users say they are likely to donate more if they can see the impact of their contributions

S E C O N D A R Y R E S E A R C H

4.9m

Fewer people donated to charity last year compared to previous years due to lack of transparency and trust in fundraising sector.

C U R R E N T J O U R N E Y M A P P I N G

T A R G E T M O M E N T

T A R G E T U S E R

Site Audit

H O M E P A G E

C H A R I T Y H O M E P A G E

Problem 1

Lack of visibility and difficulty accessing The Pret Foundation page.

The Pret Foundation website found in the footer of the company homepage

Problem 2

Homepage fails to emotionally connect users to the organisation's cause.

Summary Block
This is example content. Double-click here and select a page to feature its content. Learn more